Faced with the constant need to address the right targets, generate commitment and promote conversion, your challenge is to implement a global acquisition strategy and a powerful and continuous lead allocation management system on the various levers.

The issues addressed

• Addressing the right targets, generating commitment, promoting conversion
• Ensure a follow-up of all traffic sources in order to be aligned with business objectives

The strategy that meets these challenges

Nextedia supports you in your global acquisition strategy, operational management and budget arbitration in order to capitalize on the synergy between the different marketing levers you use. This will allow you to make the most of your investments.

• Performance audit of your acquisition levers
• Attribution strategy
• Dashboard development
• Generation of qualified traffic
• Audit and recommendations: Search, Display, Retargeting, Emailing
• Behavioral analysis and personalized retargeting
• A/B testing of your landing pages and conversion tunnels
• Performance-based qualified lead generation
• Delegated management of your affiliate programs
• Implementation and management of your PRM programs
• Monitoring the ROI of your actions via our Lead Analytics models

Faced with the significant growth in the volume of data collected (declarative, behavioral, etc.), your main challenge is to know how to analyze and use them to enrich your customer capital.

The issues addressed

• Expand your knowledge of your customers, personalize your messages to engage and transform
• Maximize your data capital for a better performance

The strategy that meets these challenges

Nextedia supports you in maximizing your customer knowledge in order to guarantee targeted, personalized, coherent and ROI actions.

• Identify customer expectations throughout their life cycles
• Collect and enrich data
• Support you in the creation of datamart or DMP
• Optimize your marketing investments by targeting more effectively and developing customer loyalty
• Segment your contact bases to optimize the relevance of your communications
• Go even further by anticipating their expectations and behaviors through the implementation of predictive analysis

Faced with the ever-increasing demands of your customers and prospects, you must constantly rethink the way you interact with them.

The major challenge is to establish a privileged, differentiated and lasting relationship with your customers by guaranteeing consistency across all channels.

The challenges addressed

• Control the customer journey across all channels to acquire and retain customers
• Improving the multi-channel customer experience so that it is fluid and seamless

The strategy that meets these challenges

Nextedia supports you in improving your relational strategy and the efficiency of customer journeys in order to guarantee a fluid, efficient and seamless multi-channel customer experience.

• Customer Journey
• Analysis of the performance of your relational device
• Optimization of your omnichannel strategy and customer journey
• Identify breakpoints in your customer journey and transform them into satisfaction opportunities
• Audit and improve deliverability
• Help in choosing your new CRM Marketing platform
• Segmentation and analysis of your customer / prospect database
• End-to-end integration of your CRM / Analytics / DMP platform
• Industrialization of your acquisition and loyalty systems
• Dashboarding & Performance
• Delegated campaign management (MSP - Over 80 million emails sent per month for 30 clients)